There is a standard of quality in our industry that minimizes the impact of cultural awareness, humility, and competence on Behavioral outcomes for children with special needs. Behavior Genius® intends to raise the bar on that standard. We are committed to a collective demonstration of diversity, equity, and inclusion that centers thrivable workspaces, inclusive service delivery models, and meaningful connections to the people in the communities that we serve.
welcome.
​This is more than a website — it’s a front door to hope, healing, and a bold vision for what’s possible when purpose and community collide.
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Behavior Genius began in 2016 with a radical belief: that every child deserves access to high-quality, culturally responsive therapy — no matter their zip code, language, or income. What started as a small practice quickly grew into a movement rooted in equity, excellence, and dignity.
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Bay ABA built a powerful legacy in Northern California, offering child-centered care rooted in clinical integrity and family trust. Their team became a steady hand for hundreds of families seeking growth and connection.​
In 2024, we united our two companies — blending legacy with innovation to better serve the communities we grew up in. Together, we’re moving beyond family- and child-centered care toward something even greater: community-centered care. At the heart of this new chapter is our shared vision to build a neuro-inclusive social-emotional learning center — a place where children, families, and communities thrive together.
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We believe in care that celebrates culture.
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Therapy that centers dignity.
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And leadership that listens.
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When families thrive, communities rise. And when we walk together in the direction of the impossible — we create what’s been possible all along.
Behavior Genius® is
WOMAN-OWNED. BLACK-OWNED. CLINICIAN-OWNED.
Portia James is a sought-after board-certified and licensed Behavior Analyst and Organizational Behavior Management Specialist. With a career that spans nearly two decades, Portia doesn’t just break down barriers; she builds bridges for Black business owners and advocates for inclusive and psychologically safe workplaces. In 2023, she published "Radical OBM: Organizational Behavior Management for Regular Folks" with a clear and bold mission to “build workplaces that people don’t have to recover from.” As founder and CEO of Behavior Genius® and co-founder of Genius Operations™, she helps launch and scale businesses that thrive. With her expertise, Portia has touched the lives of thousands of families impacted by autism and staff impacted by systemic racism and workplace trauma. Outside of work, Portia is a wife, a mother of three, and a collector of experiences in the form of concert tickets, sky miles, and recipe books.
